Internal Note: Squarespace forms aren’t the best tool because they’re built for simple lead capture, not survey analysis. I recommended a Google Form or TypeForm for this AMA Employee Survey. Here is an example of what the form could look like.
I would not include any options on the form that AMA leadership has no intention of implementing. It sets false expectations. Only ask questions tied to actions AMA is actually willing and able to take. That way, the form isn’t just “research,” it becomes a tool for engagement. Employees see their input connected directly to real changes.
Example 1 – Rest & Recovery (Q7)
If AMA is not planning to implement “flexible schedules that support better rest”, do not include this option. Members will check it, expect it, and then be disappointed when nothing changes.
Example 2 – Time Off Policies (Q8)
If AMA is planning to increase bereavement leave, then it makes sense to include “time-off policies to support mental health days” (or similar). This creates alignment between survey responses and upcoming policy updates. Those who select this option can later be notified that AMA has implemented a positive change in response to employee priorities.
Example 3 – Technology Platform (Q3)
If the new tech platform will not have fitness tracking integrations (like Apple Health or Fitbit), then do not include “Fitness tracking integration” as an option.
Including it would generate interest and expectations the AMA cannot deliver on.
If it’s on the long-term roadmap but not in scope for launch, you can reframe the question “Which integrations would be most valuable in the future?” and clearly state this is exploratory, or omit it altogether to keep the survey tied to actionable items.