Dino Brand Guidelines:
The overall feel of Don Saladino’s website should be clean and elevated. He is a trusted wellness expert meets & coach. The design uses crisp typography, a muted color palette (6 main), editorial-style photography to convey trust, expertise, & inspiration. Every page should feel clear, professional, and motivating, staying true to Don’s messaging of strength, consistency, and genuine care for his community.
Heading 1: Minerva Modern, 32px
Heading 2: Minerva Modern, 30px
Heading 3: Minerva Modern, 26px
Body: Inter, 18px
Heading 1: Minerva Modern (UpperCase), 32px, Muted Navy Blue, HEX: #465F80, hsl(214, 29%, 39%)
Heading 2: Minerva Modern, 30px, Slate Blue, HEX: #6B7983, hsl(207, 10%, 47%)
Heading 3: Minerva Modern (UpperCase), 26px, Slate Blue, HEX: #6B7983, hsl(207, 10%, 47%)
Body: Inter, 18px, Charcoal Grey, HEX: #3C3D42, hsl(234, 5%, 25%)
Link: Inter, 18px, Terracotta, HEX: #C4744A, hsl(21, 51%, 53%)
Lines: Olive Green, HEX: #6e7c70, hsl(129, 6%, 46%)
Bullet Points (Olive Green)
Website Colors:
