Dino Brand Guidelines:
The overall feel of Don Saladino’s website should be clean, modern, and elevated—balancing the authority of an editorial wellness leader with the relatable energy of an elite performance coach. The design will use crisp typography, a refined color palette, and high-quality, editorial-style photography to convey trust, expertise, and inspiration. Every page should feel clear, professional, and motivating, staying true to Don’s signature blend of strength, consistency, and genuine care for his community.
Heading 1: PLayfair Display, 38px
Heading 2: Minerva Modern, 32px
Heading 3: Inter, 26px
Body: Inter, 20px
Heading 1: Playfair Display, 40px, Muted Navy Blue, HEX: #465F80, hsl(214, 29%, 39%)
Heading 2: Minerva Modern, 32px, Slate Blue, HEX: #6B7983, hsl(207, 10%, 47%)
Heading 3: Inter, 26px, Charcoal Grey, HEX: #3C3D42, hsl(234, 5%, 25%)
Body: Inter, 20px, Charcoal Grey, HEX: #3C3D42, hsl(234, 5%, 25%)
Link: Inter, 20px, Terracotta, HEX: #C4744A, hsl(21, 51%, 53%)
Lines: Olive Green, HEX: #6e7c70, hsl(129, 6%, 46%)
Bullet Points (Olive Green)